中 日 文 化 产 品 贸 易 逆 差 成 因 探析摘 要：现阶段在中日文化产品贸易中，中国的贸易逆差相当大，这不得不引起我们的重视。当今世界，经济高速发展，人们的物质文化生活水平不断提高，转而对精神文化产品的需求不断增加，文化产品贸易已经成为国际贸易的一个重要组成部分和新的竞争领域。因此，深入研究中日文化产品贸易逆差的成因有着相当大的现实意义。本文以文献研究，比较法等方法搜集中日文化产品贸易逆差的各项数据，梳理了国际贸易相关的理论，以此为基础通过对中日文化产品贸易发展的状况的阐述，结合当前的宏观经济环境和国家政策，经过比较得出了中日文化产品贸易逆差产生的原因，日本方面的原因主要有：把文化产业作为战略性产业扶持、制定有利于文化产品出口的扶持政策、限制外国文化产品进口；中国方面的原因主要有：文化产业发展起步晚、不重视文化产品出口、对文化产品的进口限度低。在本文的最后分别从政府、行业、企业三个角度提出了有针对性的措施和建议。关键词：文化产品；中日；贸易逆差Chinese and Japanese cultural products trade deficit cause analysis Abstract：China is Japan's largest trading partner， and Japan is China's third largest trade partner, in the United States, the European Union, the trade between China and Japan has a long history, has a broad foundation of trade. Ancient existing between China and Japan's trade surplus deficit, not surprising, but at this stage in the cultural products trade between China and Japan, China's trade deficit with China is quite large, this had to cause our attention. In today's world, rapid economic development, people's material and cultural life level unceasing enhancement, and increasing demand for spiritual and cultural products, cultural products trade has become an important part of international trade and new competition field. Cultural products trade of our country start time is not long, a lot of problems existing in the development of research, therefore, further study of the causes of cultural...
