中老年群体网络健康信息搜索行为研究【摘要】21 世纪是人口老龄化的时代，中国已经成为世界上中老年人口最多的国家。随着我国互联网科技和经济的快速发展，越来越多的中老年群体也把互联网当成重要信息来源。经国内外学者研究发现，相较于其他年龄阶段的网络用户群体，中老年群体对其自身健康问题有着更高的关注。然而，由于个体生理情况，教育程度，经济条件以及对网络信息技术的认知不足等因素，中老年群体在获取网络健康信息方面会遇到不少障碍。为了了解并掌握中老年群体健康信息搜索行为的现状，探究各种影响因素，如性别、年龄、教育程度、健康状况和收入等是否对他们健康信息搜索行为有所影响，本文利用网络问卷调查的方式，收集 385 位中老年人关于网络健康信息搜索行为的相关数据，利用 SPSS（22）对得出的数据进行统计分析，并从社会层面和个体层面对中老年群体网络健康信息搜索行为提出相关建议。【关键词】中老年人；网络健康信息；信息搜索行为Research On Seeking Behavior Of Network Health Information In Middle-aged And Elderly [Abstract] The 21st century is an age of aging population. China has the largest number of middle-aged and elderly people in the world. With the development of science, technology and economy in China, more and more middle-aged and elderly people also regard the Internet as an important source of information. It is found that the middle-aged and old people pay more attention to health problems than other age groups. However, due to individual physiological conditions, education level, economic conditions and insufficient cognition of network information technology and other factors, the middle-aged and old people will encounter many obstacles in obtaining network health information.In order to understand and grasp the current situation of health information search behavior of middle-aged and old people, and to explore whether various influencing factors, such as gender, age, education level, health status and income, have an impact on their ...
