华为有限责任公司出口现状及国际营销策略

华为有限责任公司出口现状及国际营销策略华为有限责任公司出口现状及国际营销策略摘 要我国在通讯建设网络时间的发展上较西方发达国家较晚，但发展速度非常的快，我国对互联网的发展也非常重视，并相继推出了很多关于通信行业的政策。我国坚持技术引进，加强通信企业的自主研发鼓励，使得我国的通信设备制造体系逐渐完善，电子信息产业也成为了我国的支柱产业之一。尽管如此，我国通信技术行业在发展上仍然存在一定的问题。华为有限责任公司作为我国优秀的民营高科技企业，成功的实现了“走出去”并在国际市场上站住了脚跟。本文通过对华为有限责任公司进行研究，通过数据分析研究华为目前的经营现状、市场占有率、品牌竞争力、出口现状从而发现华为在出口方面遇到的一些问题，从而提出解决对策。本文认为如果华为要在国际市场营销方面继续保持良好的业绩，需要通过不断的创新占领市场；需要扩大企业的品牌知名度，善于利用舆论公关；完善企业的产业链；加强安全防范意识。关键词：华为；经营现状；出口；国际营销Export status and international marketing strategy of Huawei Co.LtdAbstractChina is later than the western developed countries in the development of communication network construction time, but the development speed is very fast, China also attaches great importance to the development of the Internet, and has launched a lot of policies on the communication industry. China adheres to technology introduction and strengthens the independent research and development encouragement of communication enterprises, which makes the communication equipment manufacturing system in China gradually perfect, and the electronic information industry has become one of the pillar industries in China. However, there are still some problems in the development of China's communication technology industry. As an excellent private high-tech enterprise in China, Huawei Co., Ltd. has successfully realized "going out" and has a foothold in the international market. In this paper, through the research on Huawei limited ...