数字经济与传统经济的融合研究【摘要】当今世界，信息技术高速发展，数字技术在各行各业逐步深入，新经济是建立在信息技术基础之上，追求的是差异化、个性化、网络化和速度化。我们的生活正潜移默化地为数字经济所影响，蓬勃发展的数字经济正逐步成为引领经济发展的重要引擎。而建立在制造业基础之上的传统经济，是以标准化、规模化、模式化、讲求效率和层次化为其特点。数字技术与其他产业模组的加速融合赋能了传统实体经济新的活力，传统经济与数字经济融合，数字经济赋能传统经济，在决策层、技术层、建设层、衔接层等四个层面上为传统经济在商业模式方面的更新带来源源不断的动力，本文以传统零售业为例，分析在数字经济的大背景下，如何依靠数字化信息和技术，推动数字经济与传统经济融合，带动传统零售业在“人、货、场”三个方面的变革，带动零售业资源整合，提高零售业利率和资源利用率，使传统零售业适应社会脚步，不断创新发展，达到良性的可持续发展的目标。【关键词】数字经济；传统经济；零售业；商业模式Research on the Integration of Digital Economy and Traditional Economy[Abstract] In today's world, information technology is developing at a high speed. Digital technology is gradually deepening in all walks of life. The new economy is based on information technology and pursues differentiation, personalization, networking and speed. Our life is being subtly influenced by the digital economy, and the booming digital economy is gradually becoming an important engine leading the economic development. The traditional economy, which is based on the manufacturing industry, is characterized by standardization, scale, modelization, efficiency and hierarchy. The accelerated integration of digital technology and other industrial modules has given new vitality to the traditional real economy, the integration of traditional economy and digital economy, and the digital economy has given the traditional economy a continuous impetus to the renewal of the traditional economy in the business model at th...
