I房地产企业盈利能力案例分析 ——以碧桂园控股有限公司为例摘 要盈利能力通常是指企业在规定的时间里通过营运产生利润的能力，可用于反映该企业该时期经营情况。因此，盈利能力是发现问题、衡量业绩和改进企业管理的最重要标准。企业通过分析其盈利能力，可以使得财务报告使用者了解公司业绩和财务状况的影响，也可使得企业管理者做出正确的投资抉择。目前，我国的经济在飞速发展，,房地产行业迎来朝阳时代。房地产企业对快速增长的经济具有一定的发展性和敏感性，但房地产行业的市场环境也随之严峻，竞争压力越来越大。因此，对房地产企业盈利能力进行合理分析，使其更有利可图，提高盈利能力，已成为企业管理者关注的问题。本文通过对碧桂园控股有限公司作为研究对象，并对其的盈利能力进行分析与研究，且指标数据分析采用了比较分析法，发现了阻碍碧桂园控股有限公司的盈利能力发展的原因，根据原因提出需要解决问题，根据问题又提出了相应的建议和解决措施，以此提高公司的盈利能力，且促进碧桂园控股有限公司的发展。本文为我国房地产行业未来发展提供一定的参考性。关键词：盈利能力；碧桂园控股有限公司；房地产 IICase Study on Profitability of Real Estate Enterprises-- Take Country Garden Holdings as an ExampleAbstractProfitability usually refers to the ability of an enterprise to generate profits through operation in a specified period of time, which can be used to reflect the operation of the enterprise during that period. Therefore, profitability is the most important criterion for finding problems, measuring performance and improving business management. By analyzing the profitability, the enterprise can make the users of financial reports understand the impact of corporate performance and financial condition, and can also make the managers make the right investment choices. At present, China's economy is developing rapidly, real estate industry has ushered in a sunrise era. Real estate enterprises have a certain development and sensitivity to the rapidly growing economy, but the market environment of t...
