摘 要在经济全球化发展的背景下，华为在国内市场成功赢得自己的市场之后，开始将战略目标定在国际手机市场，利用自己已有的资源和竞争优势，在国际市场上已经取得一定程度的进展，但较“苹果”、“三星”这些国际品牌来说，在市场和技术方面依然有明显的不足.在中国国内以及国外的理论研究中，对于中国企业的外海市场开拓进程研究较少，起步也较晚，华为手机要想在国际市场中占据一定的市场份额，就要具体问题具体分析，站在全球战略发展的视角来分析研究，本文是以华为华为在国际市场的营销战略为研究对象，基于 SWOT 分析模型来分析华为手机在国际市场的营销战略选择。希望运用此分析法为国产智能手机在开拓海外市场的营销战略选择上提供建议，让中国企业发展更加快速，以此带动中国经济的发展，让中国企业走出国门，走向世界，让世界认识中国企业，惊叹中国制造。关键词：华为手机；国际营销策略；SWOTAbstractUnder the background of economic globalization, huawei successfully win the market, on their own in the domestic market started to strategic target in the international mobile phone market, using their existing resources and competitive advantages, in the international market have a certain degree of progress, but the "apple", "samsung" these international brands, there are obvious deficiencies in markets and technology. In China's domestic and foreign theory research, off the coast of China enterprises marketing process study is less, also relatively late start, huawei mobile phones to occupy a certain market share in the international market, to specific issues specific analysis, From the perspective of global strategic development, this paper takes huawei's marketing strategy in the international market as the research object, and analyzes huawei's marketing strategy choice in the international market based on SWOT analysis model. I hope to use this analysis method to provide Suggestions for domestic smart phones in overseas market marketing strategy selection, s...
