华为公司国际化战略研究华为公司国际化战略研究摘 要近年来，随着我国经济的蓬勃发展，国内企业不再满足于国内市场，而是需要更大的市场，于是选择走出国门，寻求国外市场。企业选择什么样的进入模式以及国际化经营方式成为企业跨国经营是否会成功的重要影响因素。本论文旨在探讨电子通讯科技企业的国际化战略，采用 SWOT 分析方法对华为的国际化战略进行较为全面的分析，通过梳理华为的国际化进程以及国际化经验，来研究华为公司如何逐步进入国际化市场的，分析华为如何在国际化进程中取得骄人的成绩，为国有电子通讯企业不断发展并走出国门提供经验借鉴。关键词：国际化；战略；市场进入模式；华为 北京理工大学珠海学院 2020 届本科生毕业论文北京理工大学珠海学院 2020 届本科生毕业论文Research on the internationalization strategy of HUAWEIAbstractIn recent years, with the energetic development of China's economy and the trend of economic integration, domestic enterprises are no longer satisfied with the domestic market, but need a larger market, so they choose to go abroad and seek foreign markets.What kind of entry mode the enterprise chooses and the international operation mode become the important influencing factors of the success of the transnational operation. The main idea of this paper is to explore the internationalization strategy of electronic communication technology enterprises. This paper uses SWOT analysis method to analyze Huawei's internationalization strategy comprehensively. Through sorting out Huawei's internationalization process and experience, it studies how Huawei gradually enters the international market, and analyzes how Huawei achieves remarkable achievements in the internationalization process, so as to promote the development of state-owned electronic communication Enterprises keep developing and go abroad to make reference suggestions.Key words: international；strategic；market；entry mode；HUAWEI 北京理工大学珠海学院 2020 届...
