出 口 目 标 市 场 研 究 ---影 响 我 国 中 药 产 品出 口 的 主 要 因 素 和 问 题【摘要】经济全球化使得中国产品走出国门并得到较大的发展，中国产品遍布了世界许多国家并得到了许多的认可。然而我国的中药产品在国际市场的发展却不如其他中国产品。本文主要是对我国中药产品的主要出口国家相关情况进行分析。通过搜集相关数据，查阅文献资料等方法，对我国中药产品主要出口国家相关情况以及我国中药产品的竞争力进行研究。从研究中得出我国中药产品自身存在的不足以及影响我国中药产品出口的三个因素：技术，质量以及文化差异因素。面对我国中药产品存在的不足和阻碍我国中药产品出口的三个主要影响因素，我们应该积极采取相应措施改善我国中药产品的质量，改善出口现状。从而提高我国中药产品地位，使我国的中药产品能够得到更多的认可，更好地弘扬我国的中医药文化。【关键词】中药产品；出口国家；影响因素1The Research of Export Target Market---The Influential Factors and Problems of Our Country’s Traditional Chinese Medicine(TCM) Products Export[Abstract] Chinese products have gone abroad and have been developed because of economic globalization. Chinese products are found in many countries and are recognized. However, the development of our country's traditional Chinese medicine products is not as good as other Chinese products in international market. This article mainly analysis about the related situation of the mainly export countries of traditional Chinese medicine products. I research the related situation of major exporting countries of traditional Chinese medicine products and the competitiveness of traditional Chinese medicine products by collecting related data and accessing the literature. From the research, we know the insufficient of our country's traditional Chinese medicine products and the three mainly influential factors of our country’s traditional Chinese medicine products exporting: technical, quality and cultural difference.Facing wi...
