目 录摘 要.............................................................................................IAbstract..............................................................................................II引 言............................................................................................11 沈阳市农产品出口及沈阳同源盛农业科技有限公司农产品出口营销现状............................................................................................31.1 出口贸易总额现状..............................................................31.2 出口贸易种类现状..............................................................31.3 市场覆盖范围现状..............................................................41.4 农产品营销，政府投入现状..............................................41.5 沈阳同源盛农业科技有限公司农产品出口营销现状......51.5.1 出口营销组织结构...................................................51.5.2 农产品出口营销渠道...............................................51.5.3 农产品出口市场.......................................................61.5.4 农产品出口营销的优势...........................................62 沈阳同源盛农业科技有限公司农产品出口营销策略问题分析. 82.1 农产品品牌单一化且品牌意识薄弱..................................82.2 农产品出口价格定价没有明确标准..................................82.3 农产品出口营销渠道单一化..............................................92.4 农产品出口促销模式传统化..............................................93 沈阳同源盛农业科技有限公司农产品出口营销策略改进措施103.1 4P 营销策略.......................................................................103.1.1 产品策略.................................................................103.1.2 价格策略.................................................................103.1.3 渠道策略.................................................................113.1.4 促销策略.................................................................123.2 保障措施..............
