摘 要随着科技的不断发展，高新技术为人们带来了很大的便利，电子产品作为高新技术产品的一个显著代表，更是深受国内外消费者的喜爱与欢迎。我国的电子产品出口行业也在愈发繁荣。国外市场对我国电子产品出口的需求也在不断增加，每一年的出口额都在逐年递增。然而从我国电子产品出口公司层面上来，由于我国电子产品出口公司存在低价恶性竞争的现象、缺乏自主创新品牌、对单一地区贸易依存度较高等问题，使得我国电子产品出口无法继续扩大市场的占有率。长期下去不仅影响我国电子产品出口公司的效益，更将严重阻碍我国电子产品出口市场。基于此，本文以深圳百恩外贸有限公司为研究对象，基于“现状--存在问题--对策”的研究思路对案例企业进行深入分析。首先从深圳百恩外贸有限公司的电子出口贸易总额、贸易种类和出口地区三个方面概况深圳百恩外贸有限公司出口现状；其次，通过数据调查法和文献分析法等研究方法分析该公司存在的相关问题及产生问题的原因；最后，通过实际调研与理性分析对该公司存在问题给出相应的解决办法。进而提出促进该公司的电子产品出口的能力，促进深圳市电子产品产业持续健康发展。关键词：电子产品；对策；出口现状；出口贸易AbstractWith the continuous development of science and technology, high and new technology has brought great convenience to people. As a significant representative of high and new technology products, electronic products are deeply loved and welcomed by consumers at home and abroad. China's electronic products export industry is also growing prosperous. The demand of foreign market for China's electronic products is also increasing, and the export volume is increasing year by year. However, from the perspective of China's electronic products export companies, due to the phenomenon of low-cost vicious competition, lack of independent innovation brand, high dependence on trade in a single region, China's electronic products export can not continue to expand the market share. In the long run, it will not only affect the efficiency of the export companies of electronic products...
