本科论文摘 要历史上济南以泉水闻名，“泉城”的称号也是流传至今，伴随着新旧动能转换规划的实施，济南可以通过会展活动来进一步加强济南“泉城”的城市形象。通过研究会展活动来加强塑造济南泉城形象，不仅有利于济南市的城市形象发展，而且可以吸引外资、提高居民生活水平、优化产业结构、增加居民收入、改善居民生活环境，这也是本文的研究的目的之一。本文先通过来济南的会展活动和城市形象来分析总结论文的研究背景，再通过对国家、地区的影响意义来分析本文的研究意义。本文运用逻辑分析、比较分析等写作方法，扎根前人的理论成果，利用文献资料调研和资料分析的研究方法，以及实地考察总结分析对济南会展活动和“泉城”形象塑造进行阐述。本文借助理论依据和统计数据，经由济南会展活动的发展、济南城市形象塑造的发展等资料的系统分析与整理，提出了利用会展活动塑造＂泉城＂济南这一新形象定位。最后，根据合适的会展活动并结合济南自身的优势提出打造济南“泉城”形象塑造的建议，希望能够为济南的发展作出有用的理论参考。关键词：形象塑造，会展活动，泉城济南本科论文AbstractIn history, Jinan has been known as the "Spring City" for its spring civilization. With the implementation of the new and old energy conversion plan, Jinan can further strengthen the city image of Jinan's "Spring City" through exhibition activities. Through the study of exhibition activities to strengthen the image of Jinan spring city, not only conducive to the development of Jinan city image, but also can attract foreign investment, improve the living standards of residents, optimize the industrial structure, increase the income of residents, improve the living environment of residents, which is one of the purposes of this paper.This paper first summarizes the research background of the paper through the exhibition activities and city image of Jinan, and then analyzes the research significance of this paper through the significance of the impact on the country and region. This paper uses logical analysis, comparative...
