(基于对中华文化的研究对中国游戏插画风格带来的影响) ( Based on the study of Chinese culture on the impact of Chinese game illustration style ) 容摘要□□从上世纪 80 年代电子游戏开始在我国台湾地区兴起,1994 年才正式正在中国内地发展。短短的几年却让电子游戏成为中国经济商业的主体。中国电子游戏经过十多年的发展,形成了相对完善的产业链。在电子游戏的美术风格里,中国传统文化元素占据着重要地位。其中就有许多中国传统神话中的神鬼元素,中国游戏里的游戏美术主要运用了传统文化中的古代服饰古代建筑和古代图案这三大部分。本文将研究中华文化角度下中国游戏插画风格的发展。以及在国外电子游戏美术的冲突下,中国游戏插画风格如何进行自我完善和发展,力图通过国产游戏产业来叙述中国传统文化本土艺术性的时代魅力所在。关键词:游戏美术;传统文化;山海经□□Abstract From the 1980s, the electronic game began to rise in Taiwan area of our country, and it was not until 1994 that it was formally developed in the mainland of China. In just a few years, video games have become the mainstay of China's economy and commerce. After more than ten years of development, Chinese electronic game has formed a relatively complete industrial chain. In the video game art style, Chinese traditional cultural elements occupy an important position. There are many traditional Chinese mythology in the elements of ghosts, Chinese Games in the game art mainly used in the traditional culture of ancient clothing ancient buildings and ancient patterns of these three major parts. This paper will study the development of Chinese game illustration style from the perspective of Chinese culture. And under the conflict of the Foreign Video Game Art, how does the Chinese game illustration style carry on the self-improvement and the development, attempts to narrate the Chinese traditional culture native artistic time charm through the domestic game...