论播音主持的亲和力与魅力【摘要】近年来，随着社会的不断进步，经济迅速发展，信息化速度加快，新媒体不断进步的大环境下。人们对精神方面的审美能力得到持续的提升。人们对电视节目的关注不再是单纯的娱乐心理，更多是一种精神追求。一名优秀的播音主持人作为节目的灵魂，更加需要具备很强的亲和力，才能缩减观众的距离感，增强现场互动性，增添节目人性化，进而提高节目的质量与收视率。因此，播音主持打破模式化提升播音主持的人性化，亲和力成为改革的必由之路。成功的电视节目主持人需要多方面的素质，亲和力是其重要组成部分。本文浅淡播音主持人亲和力的重要性及亲和力的培养和提高。 【关键词】亲和力的相关概述 亲和力在播音主持中的体现 亲和力的培养 亲和力在播音主持中的发展前景On the affinity and charm of broadcasting and hosting.【Abstract】In recent years, with the continuous progress of the society, the economy has developed rapidly, the information speed has been accelerated, and the new media has made continuous progress. People's aesthetic ability to the spirit is continuously improved. People's attention to TV shows is no longer pure entertainment psychology, more is a spiritual pursuit. A good radio announcer, as the soul of program, more need to have very strong affinity, can reduce the distance of the audience, enhance the interactive, add show humanization, thus improve the quality of the programs and ratings. Therefore, broadcasting and hosting broke the mold to promote the humanization of the broadcast hosting, and the affinity became the only way to reform. A successful TV host needs a variety of qualities, and affinity is an important part of it. In this paper, the importance and affinity of the moderator affinity are studied. 【Key Words】 An overview of affinity The embodiment of affinity in broadcasting and hosting; Cultivation of affinity The development prospect of affinity in broadcasting and hosting.1 ...
