1中小企业盈利能力的影响因素分析—以青岛金王为例摘要：企业盈利能力作为企业生产和发展的根本，会直接影响到企业的运营和效益，更是企业综合能力的表现。它既能向高层反映一定时期的销售水平，支出、收入情况，又能反映出资产的投资效益、报酬回避风险的水平以及未来增长潜能。对于中小企业来说，企业资金效益、企业实际收益、企业策略发展等因素都与企业盈利有着密切的关系，影响中小企业的盈利能力的各种因素成为了利益相关者的重点研究对象。因此，分析各影响因素对中小企业盈利能力的关系成为了重中之重。本文首先对影响中小企业盈利能力的各个因素进行分析，然后以青岛金王为例进行深入分析，剖析该企业在盈利能力运作中的不足之处，并提出相应的意见。关键词：中小企业，盈利能力，影响因素The influence factors of small and medium-sized enterprise 2profitability analysis- A Case Study of Qingdao Jin WangAbstract：As the fundamental profitability of production and development, it will directly affect the business operations and efficiency, but also the performance of the enterprise comprehensive ability.It can not only reflect sales to senior level for a certain period, expenses, income, investment returns but also reflects the assets, pay to avoid the risk level and future growth potential.For small and medium-sized enterprises, the benefit of corporate funds, their actual earnings, corporate strategy development and other factors are related to corporate earnings are closely related, the factors affecting the profitability of SMEs has become a key research stakeholders objects.Therefore, analysis of the factors influencing the relationship between small and medium enterprises of profitability has become a top priority.This paper focuses on the various factors affecting the of profitability small and medium enterprises is analyzed, and then follow the business case for in-depth analysis. The companies noted that the profitability of the operation of...
