I 新零售业的发展现状及问题研究内 容 摘 要零售业一直是我国最重要的行业之一，随着人们生活水平的不断提高和经济科技的不断发展，人们越发重视购物体验，电子商务和线下实体店零售等方式逐渐难以满足消费者的需求，导致消费者对电子商务平台及线下实体店期望值越来越低。在此背景下通过对新零售的发展现状问题以及未来趋势的研究来提高人民越发重视的购物体验具有重大的现实意义。随着新零售概念的提出至今，新零售业一直不断发展，有机遇也有挑战，但是也存在着不少的问题，互联网技术以及人工智能等技术的不足，不能真正实现“线上与线下”的结合，运营成本过高等问题，本文通过运用文献研究法和案例分析法结合新零售行业的发展的现状及新零售行业的发展中所面临的困难，对新零售行业在发展中所面临的问题进行总结与分析之后得出有现实意义的解决策略，通过改正新零售发展中的缺点实现新零售行业的良性发展。关键词：零售业；新零售；线上线下结合；策略； II Research on the Development Status and Problems of New Retail IndustryAbstractRetail business has always been one of the most important industries in China, with the continuous improvement of people's living standard and the development of economy, people more and more attention to the shopping experience, e-commerce and offline store board of consumer demand and expectations are playing an increasingly important more and more low, under the background of the problems and the actuality of the development of new retail and the future trend of research to improve people's more attention to the shopping experience is of great practical significance. With the new retail concept put forward up to now, the new retail industry has been developing continuously, the opportunities and challenges, but also there are a lot of problems, the lack of Internet technology and artificial intelligence technology, can't really realize the combination of "online and offline" operating costs too high, in this paper, by using the literatu...
