互联网下知识付费产业模式研究分析【摘要】知识付费是中国信息技术发展的重要产物，它为人们获取知识提供了新的途径和手段。在信息爆炸的时代，信息过载，人们对时间的忍耐性在下降，对优质知识的需求，催生了互联网知识付费产业，自此，将知识变现为商品进行交易的“知识付费”产业应运而生。从发展速度来看，知识付费在近几年的投资市场中颇受瞩目。从简单的听书、直播再到复杂的技能课程学习，还涌现出一些该行业中的代表企业：得到、喜马拉雅、知乎等。随着行业降温，一些发展痛点也在不断的暴露，用户大规模流失，产品复购率下降，用户黏性较差，遭遇了打开率下滑的尴尬，早早被市场淘汰。本文主要是阐述了当前的发展现状，对其产生的条件和背景进行分析，并就其存在的发展困境提出适当的措施，在此基础上，对这一产业的未来进行简单的预测。【关键词】知识付费；知识付费平台；信息过载；知识焦虑Research and Analysis of Knowledge Payment Industry Model under Internet[Abstract] Knowledge payment is an important product of the development of China's information technology, which provides new ways and means for people to acquire knowledge. In the era of information explosion, information overload, people's patience for time is declining, and the demand for high-quality knowledge has spawned the Internet knowledge payment industry. Since then, the "knowledge payment" industry that turns knowledge into commodities for trading has emerged.From the perspective of development speed, knowledge payment has attracted considerable attention in the investment market in recent years. From simple book listening, live broadcasting to complex skill courses, some representative companies in the industry have emerged: get, Himalayan, Zhihu, etc. As the industry cools down, some development pain points are constantly exposed, users are lost on a large scale, the product repurchase rate is reduced, user stickiness is poor, and the embarrassment of the decline in the opening rate is encounte...
