北京理工大学珠海学院 2020 届本科生毕业论文论虚假宣传和商业诋毁的法律规制—论虚假宣传和商业诋毁的法律规制—以王老吉加多宝商业诋毁案为例摘 要虚假宣传和商业诋毁是不正当竞争行为中最常见的和发生频率最高的两个行为，以广药集团和加多宝公司历年的诉讼纠纷为例，有三起为虚假宣传纠纷案，一起为商业诋毁案，本文结合构成要件分析王老吉加多宝商业诋毁案的判决结果以及《反不正当竞争法》的修订版本分析虚假宣传和商业诋毁的构成要件，再结合案例分析，进一步论证虚假宣传扩大认定范围的合理性和必要性以及商业诋毁所侵犯的客体的不同学说的结合的可行性。关键词：虚假宣传；商业诋毁；广药集团；加多宝公司；构成要件北京理工大学珠海学院 2020 届本科生毕业论文On the Legal Regulation of False Propaganda and Commercial Defamation — A Case Study of Wanglaoji and Jiangduobao's Commercial Defamation CaseAbstractFalse propaganda and business slander are the two most common and frequent acts in unfair competition. Taking the litigation disputes of Guangyao group and Jjiaduobao group over the years as an example, there are three cases of false propaganda , one case of commercial defamation. This paper analyzes the case of Wanglaoji and Jiaduobao's false propaganda and commercial defamation, starting from the constituent elements, and analyzes business slander and Based on the three revised versions of the anti unfair competition law, this paper analyzes the legal provisions of false propaganda and commercial defamation, and further demonstrates the rationality and necessity of expanding the scope of identification of false propaganda and the feasibility of combining different theories of the object violated by commercial defamation through case analysis.Keywords: False Propaganda; Commercial Defamation; Guangyao Group; Jiaduobao Group;Constitutive Requirements北京理工大学珠海学院 2020 届本科生毕业论文 目 录一、引言...........................................
