目 录摘 要...................................................................................................................1Abstract.....................................................................................................................2引 言...................................................................................................................31 国内外证券经纪业务发展现状分析....................................................................51.1 国内证券经纪业务发展现状分析...............................................................51.2 美国证券经纪业务发展现状及经验...........................................................62 招商证券经纪业务发展现状分析........................................................................82.1 招商证券经纪业务概况...............................................................................82.2 招商证券经纪业务发展外部环境.............................................................112.3 招商证券经纪业务发展内部条件.............................................................123 辽沈地区招商证券经纪业务存在的问题..........................................................153.1 经营模式单一.............................................................................................153.2 竞争策略低端.............................................................................................153.3 员工素质较差.............................................................................................163.4 开户系统存在漏洞.....................................................................................164 辽沈地区招商证券经纪业务存在问题的对策..................................................174.1 完善经营模式.............................................................................................174.2 打造差异化竞争策略.................................................................................184.3 完善人才培养机制........................................................
