目 录摘 要....................................................................................................................IAbstract.....................................................................................................................II引 言...................................................................................................................11 辽宁省家用中央空调行业发展现状....................................................................31.1 行业整体现状...............................................................................................31.2 各品牌现状...................................................................................................41.3 行业政策现状...............................................................................................42 辽宁省家用中央空调发展存在的问题................................................................72.1 线上渠道空缺...............................................................................................72.2 营销方式不完善...........................................................................................72.3 不具备专业化服务.......................................................................................82.4 缺少个性化设计服务...................................................................................82.5 存在很多风险...............................................................................................83 发展对策及建议..................................................................................................103.1 拓宽销售渠道，加强多方合作.................................................................103.2 提高营销策略.............................................................................................103.3 加强员工培训和专业化服务.....................................................................113.4 提高个性化服务................................................................................
