摘 要近年来工艺品行业发展呈现良好的态势。由于经济的不断发展，国际市场对于工艺品的需求不断提升，从而带动了工艺品行业的稳定发展，我国也是工艺品的出口贸易大国，工艺品的出口总量和出口总额均居世界的首位。辽宁省的工艺品出口贸易也在不断增长，工艺品也已经成为辽宁省出口产品中最具国际竞争力的产品之一。最近几年开原市的对外贸易呈增长态势，尤其是工艺品行业出口增幅较大，但是营销方面还是存在一些问题，这些问题严重的制约了开原市工艺品的进一步发展。 本文以开原市泓润工艺品为研究对象，从该企业工艺品出口营销现状着手，通过对该企业的研究，发现该企业目前存在工艺品出口营销产品缺乏创新力、新型营销模式利用不高、管理人员缺乏国际营销意识以及营销渠道单一等问题，针对这些问题进而提出该企业工艺品出口营销问题的解决对策，以期使开原市泓润工艺品出口营销方面得到更好的发展。关键词：工艺品；出口营销；营销模式；营销管理AbstractThe development of the craft industry has shown a good trend in recent years. Due to the continuous development of the economy, handicrafts demand continues to improve in the international market, thus driving the steady development of the craft industry, China is also a major export trading country of handicrafts, the total export volume of handicrafts and total exports are ranked first in the world. The export trade of handicrafts in Liaoning is also growing, and handicrafts have become one of the most internationally competitive products in Liaoning's export products. In recent years, Kai yuan's foreign trade has shown a growth trend, especially the export growth of the craft industry is large, but there are still some problems in marketing, which seriously restrict the further development of Kai yuan's handicrafts. This paper takes Kai yuan Hong run Crafts as the research object, starting from the current situation of the enterprise's handicrafts export marketing, through the research of the enterprise, found that th...
