I摘 要随着社会经济的急速增长，市场的不断地细分，酒店行业迎来了前所未有的机会，但同时，也面临着严厉的挑战。本论文从酒店的营销战略的角度为出发点，以福州晋都戴斯酒店为例，分析酒店在市场激烈竞争下的营销战略情况。论文首先对福州晋都戴斯国际酒店的营销战略的现状进行了信息的收集，调查；最后对晋都戴斯酒店的营销战略提出改进性的意见与建议，同时，也对福州其他酒店的营销战略提供指导与借鉴。关键词：酒店；营销战略；福州； IIAbstractWith the development of social economy and market segmentation, the hotel industry has ushered in unprecedented opportunities, but at the same time, it is also facing severe challenges. From the perspective of hotel marketing strategy, this paper analyzes the marketing strategy of the hotel in the fierce market competition, taking the Jindu days hotel in Fuzhou as an example. At first, this paper collects and investigates the current situation of marketing strategy of jindudaisy international hotel in Fuzhou, and finally puts forward some suggestions and suggestions for improvement of marketing strategy of jindudaisy International Hotel, at the same time, it also provides guidance and reference for marketing strategy of other hotels in Fuzhou.Key words： Hotel;Marketing strategy;Fuzhou;目 录1 引 言..........................................................11.1 研究背景........................................................11.2 研究意义........................................................11.2.1 理论意义......................................................11.2.2 现实意义......................................................11.3 研究对象........................................................21.4 研究内容........................................................21.5 研究方法........................................................31.6 技术路线........................................................32 文献综述和理论基础............
