摘 要如今大数据 IT 技术已经不再陌生，逐渐渗透到人们生活的方方面面，同时，也成为世界经济发展、各企业发展所需要考虑的重要因素之一。而如何有效地运用大数据下的互联网思维，实现智慧化管理成为企业如今能够突破瓶颈的关键环节。本文首先对智慧化管理的概念进行界定，然后结合国内外学者和专家对于酒店企业智慧化管理的研究，运用文献法和 SWOT 分析法对目前酒店企业实行智慧化管理进行具体的分析，包括传统管理的弊端、改变运营模式的困境、智慧化管理的方向等。一方面可以暴露出酒店企业智慧化管理存在的问题，另一方面希望本人提出的一些优化对策可以为酒店业的健康发展和战略布局提供一些有效的参考价值和借鉴作用。关键词：酒店；智慧化管理；优化对策AbstractNowadays, big data IT technology is no longer unfamiliar, and gradually penetrates into every aspect of people's life. At the same time, IT has also become one of the important factors to be considered in the development of world economy and enterprises. How to effectively use the Internet thinking under the big data and realize intelligent management has become a key link for enterprises to break through the bottleneck. This article first to define the concept of intelligent management, and then combined with domestic and foreign scholars and experts for hotel enterprise intelligence management research, literature method and the method of SWOT to the current hotel enterprise implements the intelligent management for specific analysis, including the plight of the disadvantages of traditional management, changing operation mode, the direction of the intelligent management, etc. On the one hand, it can expose the problems existing in the intelligent management of hotel enterprises. On the other hand, it is hoped that some optimization countermeasures proposed by me can provide some effective reference value and reference function for the healthy development and strategic l...
