目 录摘 要...............................................................................................................IAbstract................................................................................................................II引 言...............................................................................................................11 新闻标题的重要性............................................................................................21.1 新闻标题的内涵.......................................................................................21.2 新闻标题的作用.......................................................................................21.3 新闻标题的地位.......................................................................................21.3.1 竞争视角..........................................................................................21.3.2 受众视角..........................................................................................31.3.3 价值视角..........................................................................................32 新闻标题中修辞手法的运用............................................................................42.1<<今日播报>>修辞手法类型分析............................................................42.3.1 新闻标题中比喻的使用..................................................................42.3.2 新闻标题中拟人的使用..................................................................52.3.3 新闻标题中对偶的使用..................................................................62.3.4 新闻标题中反问的使用..................................................................62.3.5 新闻标题中排比的使用..................................................................72.3.6 新闻标题中夸张的使用 ................................................................72.3.7 新闻标题中设问的使用..................................................................72.3.8 新闻标题中呼告的使用....