摘要企业文化作为企业的灵魂为其提供了必要的精神文化，但是企业文化是抽象的，需要以载体来体现出来。其中，企业器物类载体作为企业文化重要的展示窗口，现在很多企业都在建设自己企业文化的器物类载体，来加强企业的社会竞争力。本文从企业文化器物类载体的概念出发，系统的讲解了企业文化器物类载体到底是什么，并介绍企业文化器物类载体对于企业文化发展的重要性。阐述了企业文化器物类载体是怎么样对企业产生影响，讲解企业文化器物类载体对于企业发展的好处。并且讲述了企业在建设企业文化器物类载体的原则，以及建立企业文化器物类载体的方法措施。并进一步对提升企业文化器物类载体水平提出可行性建议。最后具体阐明企业文化器物类载体对于企业文化的作用以及带来的发展意义。关键词：标志（LOGO），媒体，产品，企业文化，企业文化器物载体。AbstractAs the soul of an enterprise, corporate culture provides it with necessary spiritual culture, but corporate culture is abstract and needs to be embodied by carriers. Among them, as an important display window of corporate culture, many enterprises are now building their own corporate culture to enhance the social competitiveness of enterprises.Starting from the concept of the carrier culture of enterprise artifacts, this paper systematically explains what the carrier of enterprise culture is, and introduces the importance of the carrier of enterprise artifacts for the development of enterprise culture. This paper expounds how the enterprise's implement carrier affects the enterprise, and explains the benefits of the enterprise's implement carrier for the enterprise's development. In addition, the paper describes the principles of building the enterprise's implement carrier culture, as well as the methods and measures of building the enterprise's implement carrier. And further put forward feasible suggestions to improve the cultural level of the enterprise's utensil carrier. At last, the paper expounds the functi...
