目 录摘 要..................................................IAbstract..................................................II引 言...................................................11 地产案名与传统文化概述..................................21.1 地产案名的定义.........................................21.2 中国传统文化........................................21.3 地产案名与传统文化的融合............................22 地产案名中通名与传统文化................................32.1 祥生六大品系中“城”................................32.2 祥生六大品系中“春晓”..............................32.3 祥生六大品系中“悦”................................32.4 祥生六大品系中“新语”..............................42.5 祥生六大品系中“府”................................42.6 祥生六大品系中“樾”................................43 地产案名传统文化内涵分析................................53.1 地域文化............................................53.2 民族文化............................................63.2.1 传统思想文化的影响.............................73.2.2 文学经典的熏陶.................................73.2.3 自然哲学思想的影响.............................83.2.4 方位风水观的影响...............................83.2.5 象征文化.......................................94 地产案名命名策略分析...................................104.1 案名结合传统文化传达多样化信息.....................104.1.1 突显美好寓意、象征............................104.1.2 迎合购房者对生活的追求、向往..................104.1.3 引人注目同时展现自身楼盘优势..................114.2 案名结合传统文化契合市场消费需求...................114.2.1 市场核心定位的反映............................124.2.2 市场的第一驱动力..............................124.2.3 为购房者提供心理暗示..........................124.2.4 开发商为购房者的承诺..........................134.2.5 楼盘市场品牌的昭示............................13结 语....................................................14参考文献.......................................
