本科论文目 录前 言1 绪论..............................................................................................................................................................51.1 社区连锁便利店的概述...................................................................................................................51.2 山东真得利连锁超市济南市场简介...............................................................................................51.3 本课题研究的目的与意义...............................................................................................................72 济南真得利连锁超市营销环境分析..........................................................................................................92.1 宏观环境分析...................................................................................................................................92.1.1 消费者分析..........................................................................................................................92.1.2 线上平台分析......................................................................................................................92.2 微观环境分析.................................................................................................................................102.2.1 阶级差异化........................................................................................................................102.2.2 竞争者分析........................................................................................................................103 济南真得利连锁便利店的营销战略........................................................................................................113.1 济南真得利连锁便利店的市场细分（Segmenting）...................................................................113.2 济南真得利连锁便利店的目标市场（Targeting）......................................................................123.3 济南真得利连锁便利店的市...
