目 录摘 要.......................................................IAbstract.........................................................II引 言.........................................................11 景区现状概述...................................................31.1 景区基本情况..............................................31.2 景区区位介绍..............................................31.3 景区外部交通环境介绍......................................42 区域背景分析...................................................52.1 旅游政策分析..............................................52.1.1 山西省旅游政策分析...................................52.1.2 吕梁市旅游政策分析...................................52.1.3 中阳县旅游政策分析...................................52.2 旅游市场分析..............................................52.2.1 山西省旅游市场分析...................................52.2.2 京津冀旅游市场分析...................................62.2.3 西北旅游市场分析.....................................62.2.4 专项旅游市场分析.....................................62.3 竞合分析..................................................72.4 景区开发现状分析..........................................72.4.1 资源价值评价指标.....................................72.4.2 自然生态资源开发现状.................................72.4.3 文化资源开发现状.....................................92.5 景区运营管理现状分析.....................................102.5.1 景区运营管理模式分析................................102.5.2 营销策略分析........................................103 景区游客综合评价调查分析......................................113.1 问卷设计与实施过程.......................................113.1.1 问卷提纲设计........................................113.1.2 问卷实施过程........................................113.2 数据分析.................................................113.3 游客对景区综合评价分析...................................123.3.1 交通情况...........................
