本科论文摘 要文章为满足山东真得利连锁便利店由县级城市向省市级城市发展，提升了山东真得利连锁便利店有限公司的开店效率与成功率，实现快速发展。文章从连锁便利店发展历史，对国内外零售行业、连锁业态等领域的相关专家的研究成果，辅助真得利连锁便利店进行选址决策系统的建立。通过对山东真得利发展经营状况进行分析，获得大量选址决策所用的数据及过往经验，发现现存选址方式的问题，通过对问题分析，优化了商圈评估、投资分析、店址收集一系列的选址流程，同时设计了帮助收集选址相关数据的表单，使得杂乱无章的数据更具分析与研究的价值，帮助山东真得利便利店建立选址决策系统。关键词： 便利店，选址决策，商圈评估，选址系统本科论文AbstractIn order to meet the development of Shandong zhendeli chain convenience stores from county-level cities to provincial-level cities, this paper improves the shop opening efficiency and success rate of Shandong zhendeli chain convenience stores and achieves rapid development.Based on the development history of chain convenience stores, this paper studies the research results of relevant experts in the retail industry and chain format at home and abroad, and assists the establishment of the site selection decision system of zhendeli chain convenience stores.By operating conditions were analyzed, and the development of Shandong zhendeli location decisions using data and past experience, found the location of existing problems, based on the problem analysis, optimized the business circle evaluation, investment analysis, the location of the store locations to collect a series of processes, at the same time, designed to help collect location data form, makes the analysis more chaotic data and research value, help Shandong zhendeli convenience store location decision system is established.Key words: The convenience store ， Location decisions ， Influencing factor，Business circle to evaluate，The locatio...
