山东省金乡县大蒜营销现状及对策分析学目 录一、金乡大蒜的市场特点以及营销状况分析.........................................................3（一）金乡大蒜概况和农产品的市场特点..........................................................31.金乡大蒜概况....................................................................................................32.金乡大蒜的市场特点........................................................................................4（二）基于金乡大蒜营销现状的多方面分析......................................................51.金乡大蒜营销渠道现状....................................................................................52. 金乡大蒜建设与发展现状...............................................................................63. 金乡大蒜出口贸易现状...................................................................................6二、金乡大蒜营销存在的问题分析.........................................................................7（一）金乡大蒜营销渠道建设存在的问题..........................................................7（二）金乡大蒜营销存在的问题..........................................................................7（三）金乡大蒜创新存在的问题..........................................................................7（四）金乡大蒜出口存在的问题..........................................................................8三、基于金乡大蒜营销的优势分析.........................................................................8（一）金乡大蒜的优势分析..................................................................................8四、金乡大蒜的营销对策.........................................................................................9（一）为大蒜产业制定明确的长远规划............................................................10（二）促进金乡县大蒜产业优化升级................................................................10（三）政府加强经济职能建设..............................................................................
