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浅析余额宝对商业银行的挑战及应对措施

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本科论文ABSTRACTInnovation is a powerful way to gradually break the leading position of traditional commercial banks in financial business and other aspects.From a macro perspective, the rapid development of Internet Finance on the one hand has stimulated the change of traditional commercial banks, and made more convenient and more conducive policies. Since the emergence of the Internet, especially for finance, it has also played an obvious role. For financial consumers, it has created significant satisfaction. Before that, it was not the case. The financial threshold of the banking industry was high, and the lack of financial products suitable for the general public led to the failure of most individual consumers or small and medium-sized enterprises to obtain corresponding financial assistance. On the other hand, it promotes the rapid development of Internet finance, e-commerce and other enterprise types represented by Alibaba. More and more credit products are springing up, and many small and micro credit products are also active in the public vision..Through the network to manage the core control activities, using the form of recording process, summarize the methods needed to achieve a comprehensive, systematic and dynamic core control system. To achieve the comprehensiveness that can be maintained in the core control, mainly refers to the scope that can cover all corners of the bank's core business, such as liabilities and assets in operation, business transactions, etc., which are the details that need to be considered, as well as the related management activities of the commercial bank's core activities, and other related management activities that can smoothly carry out the support and guarantee bu...

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