摘 要 山东大蒜比重大，营销起步早，在这个过程中出现了许许多多的问题。这篇文章就是在分析山东大蒜的现状后，找出山东大蒜存在的问题，比如产品策略中质量安全隐患和新产品更新慢、渠道策略中的批发市场功能不健全和现代流通方式缓慢问题、品牌化策略中的区域品牌保护意识薄弱等问题，最后我们对于发现的问题，提出了提高质量标准和开发高附加值的新产品、发挥批发市场中枢作用和创新流通方式以及完善品牌保护机制等的解决建议。总之怎样适应国际国内的营销环境，把握机会开辟山东大蒜的市场，这些问题的关键就在于实施何种营销策略和营销模式。关键词：山东大蒜，农产品，营销策略AbstractThe mention of Shandong, naturally will think of Shandong garlic, Shandong garlic although more important, marketing started early, but in the process also appeared a lot of problems. This article is after analyzing the present situation of Shandong garlic, find out the problems existing in Shandong garlic, such as the problems in product strategy, the problems in channel strategy, some problems in promotion strategy, and finally, what kind of solution suggestions do we have for the problems found. In short, how to adapt to the international and domestic marketing environment and seize the opportunity to open up the market of Shandong garlic, the key to these problems lies in the implementation of what marketing strategy and marketing model.Key words: Shandong garlic, Agricultural products, Marketing strategy目 录摘 要.....................................................................IAbstract.................................................................II前 言.....................................................................11 导论.....................................................................21.1 研究背景...........................................................21.2 研究目的与意义.....................................................21.3 研究思路与方法.............................
