广东东软学院本科生毕业设计（论文）浅析新媒体编辑如何提高微信公众号辨识度——广东东软学院本科生毕业设计（论文）内容摘要新媒体时代的高速发展让微信公众号的竞争愈发激烈，与日俱增的公众号数量给受众提供了更多的选择，想要获得用户心中的认可、在海量公众号中脱颖而出就要努力提高其辨识度。这是广大微信公众平台账号持有者所面临的新挑战，也是公众号为谋取长期发展的必要需求。而新媒体编辑作为微信公众号的运营者，需要创造出更多优质内容来顺应公众号不断变化的发展需求。这就有赖于新媒体编辑要不断地提高自身各方面的能力，找准自己的职业定位。基于此，本文选取在微信公众号行业中占据重要地位的美食类公众号为研究对象，先对其发展现状进行研究并找出问题所在，再剖析该行业公众号典型代表的特色和亮点，最后从新媒体编辑的角度来探寻公众号辨识度的提升之道。关键词: 微信公众号 辨识度 新媒体编辑 美食广东东软学院本科生毕业设计（论文）AbstractThe rapid development of the new media era has made the competition of WeChat public accounts more fierce. The increasing number of public accounts provides more choices for the audience. If you want to gain the recognition of users and stand out from the mass public accounts, you must strive to improve their recognition degree. This is a new challenge faced by the majority of WeChat public platform account holders, and it is also a necessary requirement for the public to seek long-term development. As the operator of the WeChat public account, the new media editor needs to create more high-quality content to meet the changing development needs of the public account. This depends on the new media editors to constantly improve their abilities in all aspects, to find their own professional positioning. Based on this, this article selects the food public account that occupies an important position in the WeChat public account industry as the research object, first studies its development status and finds out t...
