人工造景对旅游目的地形象的影响研究——以乌镇为例摘要人工造景对修复与重建古镇建筑群，还原古镇风貌，加强人文氛围具有重要的作用，是园林建设的重点之一。本文以乌镇为例，根据人工造景对乌镇旅游目的地形象构成要素中产生的影响、结合人工造景的方式以及游客满意度调查进行研究。通过实地考察和问卷调查，问卷共收集 170 份，通过对受访人群的样本分析中发现，乌镇的受访者具有一定知识水平，各个群体和层次分布均匀，分析结果具有较高的代表性和可信度。通过跳题筛选出前往过乌镇旅游的受访人群共 109 人并从乌镇建筑、乌镇引景区设计、乌镇基础设施、乌镇住宿、乌镇文化氛围、乌镇道路设计结合核心性要素、配套性要素和辅助性要素几个方面进行分析。通过问卷调查的结果评分分析出人工造景对乌镇形象的正面影响和负面影响。希望此文对旅游景点的人工造景有积极作用。【关键词】人工造景，旅游目的地形象，乌镇，人造景观I Study on the Influence of Artificial Landscaping on the Image of Wuzhen Tourist Destination【Abstract】Artificial landscape has an important role in restoring and restoring ancient town buildings, restoring ancient town style and enhancing the cultural atmosphere. Taking wuzhen as an example, this paper studies the influence of artificial scenes on the image formation of the tourist destination in wuzhen, the way of combining artificial landscape and the survey of tourist satisfaction. Through on-the-spot investigation and questionnaire survey, questionnaires were collected, 170, through the analysis of the samples of those surveyed found that respondents have certain knowledge of wuzhen, groups and hierarchical distributed homogeneously, the results of the analysis has the high representative and credibility. Jump through the topic selected to wuzhen tourism of those surveyed 109 people and from wuzhen, wuzhen scenic spot design, infrastructure, wuzhen, wuzhen accommodation, culture atmosphere, wuzhen, wuzhen road design combined with core elements, sex of...
