摘要商品陈列是超级市场销售的基本技术之一, 如果运用得好会大大地提高销售量。但商品陈列必须适应消费者的选择心理、习惯心理，并努力满足消费者对新对美的心理追求，设身处地为消费者考虑，才能更好地发挥其心理效力, 促进商品的销售。因此，本文对消费者心理在商品陈列中的作用展开了一系列的研究。关键词：商品陈列；消费者心理；选择心理；习惯心理1Abstract Commodity display is one of the basic technology of supermarket sales, if the use of good will greatly increase sales. But the display of goods must adapt to the choice of psychological, mental habits of consumers, and strive to meet the consumers on the pursuit of new aesthetic psychology, place oneself in others' position for consumers to consider, in order to better play its psychological effect, promote the sale of goods. Therefore, this paper on consumer psychology develops a series of research on the role of commodity display.Keywords: commodity display; consumer psychology; choose psychology; mental habits.2目录摘要..................................................................................................................................................1Abstract.............................................................................................................................................21.绪论...............................................................................................................................................42.商品陈列的四个法则...................................................................................................................42.1 商品货位分布与数量.........................................................................................................42.2 商品陈列高度与摆放艺术.................................................................................................52.3 商品色彩搭配................................................................................
