1浅析“双微营销”中的隐性广告问题及监管对策目 录摘要.................................................................................................................................................................1Abstract...........................................................................................................................................................1引言.................................................................................................................................................................2一、隐性广告概述.........................................................................................................................................3（一）何谓隐性广告？.........................................................................................................................3（二）隐性广告的发展历史.................................................................................................................3 （三）隐性广告的发展现状.....................................................................................................................3 （四）隐性广告的特点.............................................................................................................................4 1.隐蔽性.................................................................................................................................................4 2.非法性.................................................................................................................................................4 3.融合性.................................................................................................................................................5 4.强制性.................................................................................................................................................5 （五）隐性广告的作用...................................................................................
