广东东软学院本科生毕业设计（论文）三维动画技术在影视广告创作中的应用与研究——以转转为例The application and research of 3D animation technology in film and television advertisement creation—— T ake rotation as an example 内容摘要□□ 随着数字技术的发展，三维动画技术的应用范围不断扩大。三维动画具有个性化的表现手段，它与传统拍摄手法不同，具有更加宽阔的创作空间，因此，在影视广告领域，三维动画技术成为提升广告创意表现力的最佳选择。基于此，本文结合三维动画技术的基本含义和内容，分析三维动画技术在影视广告中的发展趋势以及对影视广告创作的影响，通过运用三维动画技术创作出转转系列的影视广告作品进行研究。本次研究运用三维动画技术创作转转影视广告，通过生动、形象的动画展现转转二手交易平台对闲置物品的回收、鉴定以及二次交易的流程，提升受众对转转致力于热心解决用户二手交易难题的品牌认知度，唤起人们对闲置物品的再生价值和意义的思考。关键词：三维动画技术 影视广告 创作 发展 转转 广东东软学院本科生毕业设计（论文）AbstractWith the development of digital technology, the application of 3D animation technology is expanding. 3D animation has a personalized means of expression, which is different from the traditional shooting methods and has a wider creative space. Therefore, in the field of film and television advertising, 3D animation technology has become the best choice to improve the creative expression of advertising. Based on this, combined with the basic meaning and content of 3D animation technology, this paper analyzes the development trend of 3D animation technology in film and television advertising and its impact on the creation of film and television advertising, through the use of 3D animation technology to create a series of transferred film and television advertising works for research.In this study, 3D animation technology is used to create transferred film and television advertisements. Through vivid and vivid an...
