浅谈房地产网络营销的发展与创新 摘 要.......................................................................................................................................................3ABSTRACT............................................................................................................................................5第一章 绪论............................................................................................................................................61.1 研究的背景............................................................................................................................61.2 研究意义...................................................................................................................................61.3 研究目的...................................................................................................................................7第二章 房地产网络营销概述...............................................................................................................72.1 房地产网络营销的定义........................................................................................................72.2 房地产网络营销的产生和发展............................................................................................72.3 房地产网络营销的意义........................................................................................................72.4 房地产网络营销的主要手段................................................................................................8第三章 我国房地产网络营销的现状和问题.......................................................................................83.1 我国房地产网络营销的现状分析........................................................................................83.2 我国房地产网络营销存在的外部环境问题........................................................................93.3 我国房地产网络营销存在的内部环境问题...........................
