浅析王老吉饮料广告策划的应用摘要： 在当今世界，知识的释放已经市场化、产业化和系统化。只是，特别是高科技的知识已经成为经济竞争的主要力量。不仅仅是自然科学，社会科学也成为生产力、竞争力的一种体现，特别是以咨询、策划、信息服务为特征的第四产业已经成为经济发展中最迅速、最活跃的领域之一。近年来，一些独领风骚的策划家在经济领域、政治领域长袖善舞，通过对经济资源、社会资源、人文资源的优化整合，创造出一个又一个奇迹。一个企业的兴衰、一个品牌的推出、一张报纸的面世、一个活动的展开、一个项目的实施都离不开精心而巧妙的策划，可以说，每个成功的故事都有策划的功劳。 “王老吉”饮料，近年来饮料市场中的一只强力军，这样一个成功的大企业，背后必然有成功的广告策划作为根基，那么它是什么样的广告策划让“王老吉”这个原来的中小企业，成为了在全国甚至全世界饮料行业中都有一席之地的企业呢？关键词：策划， 广告策划Wong Lo Kat Beverage Analysis advertisement planning application Abstract: In today's world, knowledge has been the release of market-oriented industrialization and systematization. Only, especially high-tech knowledge Knowledge has become a major force in economic competition. Not only the natural sciences, social sciences have also become productivity, the competitiveness of a reflection, in particular, by consulting, planning, information services for the characteristics of the fourth industry has become the most rapid economic development, one of the most active areas. In recent years, some planning to play the leading role in the economic sphere, the political sphere ingenuity, through economic resources, social resources, human resources optimization of integration, one after another to create a miracle. The Rise and Fall of an enterprise, the introduction of a brand, a newspaper published, an activity to start the implementation of a project without planning carefully and skillfully, it can be said that each success story has a cred...
