I浅谈电商生鲜配送发展中的问题及其对策摘 要经济发展新时期，人们生活水平大大提升，生鲜产品消费比重在所有的食品消费中逐步提升。消费的加大催生了全新的供应链及销售模式，传统的配送模式也在发生着变化。但是生鲜电商在我国尚属于新兴行业，其物流配送仍存在这诸多问题。电子商务背景下，如何构建高效的生鲜产品物流供应链模式，保证生鲜产品在供应过程中物流成本最小化，物流损耗最小化，物流效率最大化成为迫切解决的问题。关键词：电子商务；生鲜配送；冷链物流IIAbstractIn the new era of economic development, people's living standards have greatly improved, and the proportion of fresh food consumption has gradually increased in all food consumption. The increase in consumption has spawned a new supply chain and sales model, and the traditional distribution model is also changing. However, fresh e-commerce is still a new industry in China, and there are still many problems in its logistics and distribution. Under the background of e-commerce, how to construct an efficient supply chain model of fresh products, to ensure the minimization of logistics costs in the supply process of fresh products, minimize logistics losses, and maximize logistics efficiency has become an urgent problem.Keywords: e-commerce; fresh delivery; cold chain logisticsIII目 录摘 要...............................................................................................................................IAbstract..........................................................................................................................II一、绪论........................................................................................................................1（一）研究背景及意义........................................................................................1（二）国内外研究现状........................................................................................11.在供应链分析方面的研究.......
