摘要摘 要 随着全球经济的快速发展和各国之间的频繁交流,会展本身作为一种活动,是加强经贸交流的主要途径,也是地方政府宣传和提高经济效益的有效手段。它逐渐受到世界各国和地区的关注。会展业可作为一个独立的产业,不单单可以加速主办城市的发展,还可以加速主办地区的经济贸易的发展。今天,会展作为一种促进经济交流的活动,在促进中发挥着巨大的作用;同时,会展举办的成功给组织者和服务提供者带来了可观的经济效益,也为当地的政府官员在任职期间的绩效的表现增添了一笔的。由此,对会展项目成败的综合分析就显得特别重要。关键词 会展 经济贸易 综合分析I┊┊┊┊┊┊┊┊┊┊┊┊┊装┊┊┊┊┊订┊┊┊┊┊线┊┊┊┊┊┊┊┊┊┊┊┊┊ABSTRAC ABSTRACT : With the rapid development of the global economy and frequent exchanges between countries, as an activity, exhibition itself is the main way to strengthen economic and trade exchanges, as well as an effective means for local governments to publicize and improve economic efficiency. It has gradually attracted the attention of all countries and regions in the world. As an independent industry, exhibition industry can not only accelerate the development of host cities, but also accelerate the economic and trade development of host areas. Today, as an activity to promote economic exchanges, exhibitions play a huge role in promoting. At the same time, the success of exhibitions has brought considerable economic benefits to organizers and service providers, and also added a pen to the performance of local government officials during their tenure. Therefore, the comprehensive analysis of the success or failure of the exhibition project is particularly important.KEYWORDS:Exhibition economic trade comprehensive analysisII┊┊┊┊┊┊┊┊┊┊┊┊┊装┊┊┊┊┊订┊┊┊┊┊线┊┊┊┊┊┊┊┊┊┊┊┊┊目录绪论.......................................................................................................