1摘要企业经营成功与否重在管理，管理是否有效立于战略选择，而企业的战略选择又不可忽视财务分析。财务分析是企业财务战略等财务活动的必要依据，作为企业管理的重要手段之一，无疑在企业的发展中扮演着至关重要的角色。本文以上海浦发银行为研究对象，以2010 年至 2014 年的报表资料和其他相关资料为依据，综合运用会计、财务管理及财务分析等课程的知识技能，采用比较分析、比率分析、因素分析等方法，对上海浦发银行的偿债能力、盈利能力、营运能力和发展能力等进行分析与评价。在此基础上，本文系统阐述了上海浦发银行的财务战略。关键词：上海浦发银行；财务分析；财务战略；选择 AbstractThe success of enterprise management lies in the management, whether the management is effective in the strategic choice, and the strategic choice of the enterprise can not ignore the financial analysis. Financial analysis is the necessary basis for the financial activities of 2enterprise financial strategy, as one of the important means of enterprise management, no doubt play a crucial role in the development of the enterprise. This paper to China Co., Ltd. as the research object, from 2010 to 2014 reports and other relevant information as basis, the integrated use of accounting, financial management, financial analysis, etc. the curriculum knowledge and skills, by using comparative analysis, ratio analysis, factor analysis, on the solvency of China pufa Co., Ltd., profit ability, operation ability and development ability, analysis and evaluation. On the basis of this, the paper systematically expounds the financial strategy of pufa Limited by Share Ltd. .Key words: PUFA BANK ; financial analysis; financial strategy; choice目 录摘要：...........................................................................................................................................IIIAbstract：....................................................................................
