清远市农村末端物流的现状与优化分析

广东东软学院本科生毕业设计（论文）清远市农村末端物流的现状与优化分 析 The Current Situation and Optimization Analysis of Rural Terminal Logistics in Qingyuan 内容摘要随着物流行业的不断发展，农村末端物流已经成为各企业争夺农村物流市场首要解决的问题。近几年来，各大电商物流企业为了发展农村物流不断完善优化农村物流服务体系，建立农村物流服务网点，不断实施各种战略方法，争取做到物流服务网点覆盖农村地区。国家也出台了各种政策来支持农村物流的发展，进而带动农村经济的发展，提高农村收入水平，缩短城乡收入差距。2014 年的时候清远政府与阿里巴巴合作，建立了广东首家电商平台，落户于清远市阳山县，随后不断引进各企业投资清远物流园，建立了南部物流枢纽园区与源潭镇综合物流园区。物流园区的建设成为企业发展农村物流的动力，同时也为发展清远农村经济提供了契机。在此背景下，对我国农村末端物流发展现状有了进一步的了解，同时对清远农村末端物流的发展现状展开了调查与分析，在综合研究分析的基础下，指出了清远市农村末端物流的优势与弊端，并从四个方面提出了切合清远农村末端物流发展的优化分析。关键词：清远市；末端物流；优化分析广东东软学院本科生毕业设计（论文）AbstractWith the continuous development of logistics industry, rural terminal logistics has become the primary problem for enterprises to compete for rural logistics market. In recent years, in order to develop rural logistics, the major e-commerce logistics enterprises have continuously improved and optimized the rural logistics service system, established rural logistics service outlets, and continuously implemented various strategic methods to achieve logistics service outlets covering rural areas. The state has also issued various policies to support the development of rural logistics, thus driving the development of rural economy, raising the level of rural income and shortening the income gap between urban and rural areas. In 2014, the Qingyuan government, in cooperation with Alibaba, set up Guangdong's first home applia...