1如何开展安徽农产品跨境电商摘 要跨境电商是指分属不同环境的交易主体，通过电子商务平台达成交易、进行支付结算，并通过跨境物流送达商品、完成交易的一种国际商业活动。电子商务的快速发展给安徽的经济带来了全新的机遇，近年来全国各地农产品的发展都把目光看向了电子商务市场。其中跨境电商的发展势头迅猛，与传统贸易相比, 跨境电商以网络为载体, 可以触及传统营销渠道难以涉及的市场领域, 提供了更广阔的市场空间。跨境电商可以为企业和用户实时提供产品信息和供需信息, 在很大程度上解决了交易信息不对称问题, 创造出更多的交易机会。目前，安徽大部分农产品出口企业在质量标准、品牌意识、供应管理方面还有许多不足之处，同时很多小企业在发展跨境电商的思维方面意识薄弱，这些都严重的制约了安徽农产品跨境电商的发展。关键词： 跨境电商；电子商务；农产品；品牌意思；发展How to carry out Cross-border E-commerce of Agricultural products in Anhui ProvinceAbstractCross - border E - commerce is a kind of transaction subject belonging to different environment , through the electronic commerce platform to reach the 2安徽新华学院 2018 届本科毕业论文（设计）transaction , carry on payment settlement , and through the cross - border logistics service the commodity , complete the trade one kind of international commercial activity . The rapid development of the electronic commerce brings the new opportunity to the economy of Anhui . In recent years , the development of the agricultural products in the whole country has brought the eye to the electronic commerce market . Product information and supply and demand information, to a large extent solved the problem of asymmetric information, create more trading opportunities. At present, most of the Anhui brand awareness of agricultural products export enterprises in the quality standard, supply management, there are many shortcomings, at the same time, many small businesses in the development of cross-border elec...
