I 关于青岛华成汽车服务有限公司业务战略规划 研究 摘 要随着当前社会的不断发展，经济逐渐腾飞，人们的需求变的更具有个性，更丰富化。与此同时更加剧了企业之间竞争，用户群体的竞争。在当前发展状况下企业的战略管理对于企业自身在日后整体发展过程中显得尤为重要。战略管理不仅可以为企业提供决策，而且可以让企业更加明确自身未来的发展方向及目标，并且依据企业自身的目标来制定相应的计划。完善的战略管理可以更好的对企业在未来竞争及经营发展中提升竞争力，创造出更好的经营环境。 虽然不同的行业之间所处的环境有一定的差异，导致不同的企业间所采取的计划和战略大不相同。但是总体来讲，战略管理是针对企业的自身内部环境整体进行分析，并且预测当前企业在发展中对其自身的影响，进而选取更加贴合自身发展的战略，采取行之有效的计划来实现战略目标。针对于此，本文以青岛华成汽车服务有限公司为例进行相关的研究，对华成汽车服务有限公司当前的发展进行研究，针对提升华成汽车服务有限公司的竞争力进行战略规划，为其他汽车服务公司业务规划提供一定的的借鉴。关键词：汽车服务；业务规划；战略IIAbstractWith the continuous development of the current society and the rapid economic growth, people's needs become more individualized and richer. At the same time, it intensifies the competition among enterprises and user groups. In the current situation of development, the strategic management of enterprises is particularly important for the overall development of enterprises themselves in the future. Strategic management can not only provide decision-making for enterprises, but also make enterprises more clear about their future development direction and goals, and make corresponding plans according to their own goals. Perfect strategic management can improve the competitiveness of enterprises in the future competition and business development, and create a better business environment.Although different industries are in different environments, the plans and strategies adopted by different enterprises are quite...
