本科论文摘 要本文运用 SWOT 分析方法，以青岛市发展海洋展会的背景入手，主要从发展海洋展会的优劣势等方面进行分析，并引用具体展会实例进行研究，再通过与其他同类型展会的比较得出青岛市发展海洋展会的可行之处，说明青岛市发展海洋展会可能对当地带来的积极影响，并在此基础上根据发现的问题提出相应的一些发展策略。关键词：青岛，海洋产业，海洋展会，发展策略本科论文AbstractBased on SWOT analysis, starting with the background of developing ocean exhibition in Qingdao, mainly analyzes the advantages and disadvantages of developing ocean exhibition, and studies by citing specific exhibition examples, then, by comparing with other similar exhibitions, the feasibility of Qingdao Marine exhibition development is obtained, and the positive influence of Qingdao Marine exhibition development on the local area is explained. On this basis, some development strategies are put forward according to the problems found.Key words: Qingdao，The marine industry，Ocean exhibition，The development strategy本科论文目 录摘 要............................................................................................................................Abstract........................................................................................................................前 言............................................................................................................................1 青岛海洋展会发展背景...................................................................................................1.1 青岛市海洋产业发展现状....................................................................................1.2 青岛市海洋展会发展现状....................................................................................2 青岛海洋展会发展 SWOT 分析......................................................................................2.1 优势（Strengths）.................................................
