浅析鼓浪屿家庭旅馆的开发现状及其发展策略摘 要中国家庭旅馆为中国上世纪九十年代末的大众旅游的一个重要形式，为进行旅游的区域进行旅游行为的一个主要物质承担者，负责旅游者的饮食与住宿等事宜。上世纪九十年代末，家庭旅馆于我国经济与环境都具备的区域掀起创办的发展潮流，形成较大的发展空间。但随着家庭旅馆的发展，一些问题和矛盾凸显出来。厦门鼓浪屿的重要冲突在于家庭旅馆很难符合游客不断改变的较为繁杂的需要，使得旅游者的认可水平逐渐下滑。因此需要重新审视家庭旅馆发展情况，对其在发展中存在的问题以及原因进行研究，并且制定其良性发展的策略，就显得十分重要。因此，本文在对厦门鼓浪屿家庭旅馆开发现状的基础上进行研究和分析，能够有效的为鼓浪屿家庭旅馆的实现可持续发展提供借鉴。关键词：鼓浪屿；家庭旅馆；旅游产品开发1Gulangyu up.the family hotel development present situation and development strategyAbstractOur family hotel is in the late 1990 s development of mass tourism to a certain stage of the product. It is one of the important material carrier of tourism destination tourism activities, mainly to undertake tourists accommodation catering functions. In the late 1990 s family hotel in the open boom in conditional parts of the country, and has a certain scale. But with the development of the family hotel, some problems and contradictions. Gulangyu island in xiamen, the main contradiction is a family hotel products have been gradually cannot meet the requirement of tourists change and increasingly complex, resulting in a decline in visitors' satisfaction. Therefore need to re-examine the family hotel development situation, the study on the problems and reasons existing in the development of, and its healthy development strategy, it is very important. Therefore, this article on the basis of present situation of xiamen gulangyu family hotel development on research and analysis, effectively gulangyu family hotel to the realizat...
