浅谈汽车配件供应商德国大陆集团的发展

浅谈汽车配件供应商德国大陆集团的发展浅谈汽车配件供应商德国大陆集团的发展摘 要阐述德国大陆集团的企业概况；通过对德国大陆集团的整个发展过程和对其经营模式、品牌发展及营造的深入探究，分析其如何成为全球五大汽车零部件供应商之一，并且能成长为如今的世界汽车零部件企业巨头以及欧洲最大的汽车配件供应商的原因。大陆集团近年来将亚太市场作为其发展的重要区域，整个发展过程体现了诸多细节和特点，通过对其的整体发展以及对其进军亚太市场后面临的一系列问题进行分析，结合德国大陆集团在此间的应对策略和手段，从中可以发现当代车零部件产业发展所具有的特征，进一步对汽车零部件市场的整体发展现状以及中国特色的发展模式进行研究，进而为后续深入探究中国零部件产业汽车产业供应链中汽车零部件供应链运行机制以及供应链中的供应链管理协同机制做铺垫。关键词：德国大陆集团，品牌与发展，汽车零部件产业- I -浅谈汽车配件供应商德国大陆集团的发展Discussion on the development of auto parts supplier German group —— ContinentalAbstractExplain the company profile of the Continental Group of Germany; analyze how Continental becomes one of the world's top five auto parts suppliers through its entire development process and in-depth exploration of its business model, brand development and construction, and can grow into today The world's third-largest tire manufacturer and Europe's largest auto parts supplier.Continental Group in recent years, the Asia-Pacific market as an important area for its development, the entire development process reflects many details and features through its overall development and its entry into the Asia-Pacific market after a series of problems analysis, combined with the German mainland group in Here the coping strategies and means can be found from the characteristics of contemporary car parts industry development to further the overall development of auto parts market and the development of Chinese characteristics of the model for further fol...