1泰州国际金陵大酒店餐饮部七夕节营销策划方案设计摘要:酒店一直秉承以“细意浓情、体验金陵”为中心，让酒店成为宾客的家外之家。随着经济发展和人们生活水平的提高，七夕节越来越受重视，同时七夕节对于爱情中的男女来说是充满了神奇的节日。针对于此，为了扩大酒店知名度和提升酒店形象，泰州国际金陵大酒店以“情系七夕，相约金陵”为活动主题应策划一次餐饮主题活动，以推动泰州酒店的发展及泰州旅游业发展，丰富泰州七夕文化内涵。所以笔者针对七夕活动特点，为泰州金陵大酒店七夕节餐饮主题活动进行营销策划方案设计。关键词：泰州国际金陵大酒店 七夕节 营销策划Abstract:Hotel has been adhering to“ the fine description means experience of jinling” as the center,make hotel guest house outside the home.With the economic development of society and people living standard rise,tanabata festival has become more and more popular,at the same time,tanabata festival for the love of men and women is full of wonderful holiday.For,in order to expand the hotel reputation and improve the image of the hotel,taizhou international jinling hotel for “affection is tanabata festival,meet jinling” activity subject to plan a meal theme activities,to promote the development of taizhou hotel and taizhou tourism development taizhou chinese rich cultural connotation.So the author according to the characteristics of tanabata festival activity for taizhou jinling hotel qixi festival food and beverage marketing planning scheme design theme activities.Keyword:taizhou international jinling hotel tanabata festival marketing planning目录摘要 ................................................................................................................................................. 1 Abstract ........................................................................................................................................... 1 2第一章 泰州国际金陵大酒店餐饮部营销策划设计理论依据...........
