2北京理工大学珠海学院 2020 届本科生毕业论文苏宁易购财务分析研究苏宁易购财务分析研究摘要随着全球进入互联网时代，移动网络的高速发展，现在 5G 马上要应用起来了 网上购物越来越贴近我们的生活，不仅是我们中国人喜欢网购，外国人也开始加入了全民网购的时代，日常消费和购买生活用品及各种物品的时候，大多数人都选择网上购物。随着经济制度越来越实施到位，不仅我们人转向网上购物，越来越多的公司也都要有线上销售平台，才可以顺应时代发展的潮流，使得电商行业的竞争越来越激烈和复杂。而企业想要留住更多客户、吸引更多的消费者、开发更多的市场就需要顺应历史的潮流，创新销售模式——开发互联网营销模式。苏宁易购就是一个除了淘宝京东外的另一个大型电商。也是线下公司发展线上营销模式的一个很好的案例。本文将使用现金流循环模式的财务报表分析框架对苏宁易购进行分析，通过对资产资本表、股权价值增加表及自由现金流量分析，并对苏宁易购的股票价值进行估计，结合多个方面的分析，给投资者提出建议。关键词：苏宁易购；财务分析；股票估值3北京理工大学珠海学院 2020 届本科生毕业论文4AbstractNot only we Chinese like online shopping, but also foreigners have joined the era of national online shopping. Many people choose online shopping for daily consumption and purchase of daily necessities and various items. With the economic system more and more in place, not only we turn to online shopping, more and more companies also need online sales platform, in order to comply with the trend of the times, making the competition in the e-commerce industry more and more fierce and complex. In order to retain more customers, attract more consumers and develop more markets, enterprises need to conform to the trend of history and innovate the sales model - develop the Internet marketing model. Suning e-commerce is another large-scale e-commerce besides Taobao Jingdong. It is also a good case for offline companies to develop online marketing mode.This paper will use the financial statement analys...
