I摘 要近年来，伴随着我国经济迅速发展的趋势，家电的需求量从供不应求转变为产能过剩，家电连锁企业为了降低成本，提升顾客满意度，增加自身的竞争力，就纷纷将盈利视线看向了物流配送层面。本文采用了文献分析法，资料整合等方法，以苏宁物流为研究对象，首先对家电连锁企业所采用的三种物流配送模式进行介绍；然后应用 SWOT 分析方法对苏宁目前的物流配送模式开展剖析，了解了苏宁物流配送的模式及存在的问题；最后对影响苏宁配送模式的关键影响因素提出相对应的措施。这对于提高苏宁配送的效益、降低苏宁物流配送成本具有重要的意义关键词：家电连锁；物流配送；配送模式；现状；IIAbstractIn recent years, with the rapid development of China's economy, the demand for home appliances has changed from oversupply to overcapacity. In order to reduce costs, improve customer satisfaction, and increase their competitiveness, home appliance chain enterprises have looked at the level of logistics and distribution. This paper uses the methods of literature analysis and data integration, and takes Suning logistics as the research object. Firstly, it introduces three kinds of logistics distribution modes adopted by household appliance chain enterprises; secondly, it analyzes Suning's current logistics distribution mode by SWOT analysis method, and understands Suning's logistics distribution mode and existing problems; finally, it analyzes the key factors affecting Suning's distribution mode Corresponding measures are put forward for response factors. This is of great significance to improve the efficiency of Suning distribution and reduce the cost of Suning logistics distribution.Keywords: appliance chain; logistics distribution; distribution mode; status quo;目 录1 引 言·····························61.1 选题背景及研究意义·······················6III1.1.1 选题背景···························6...
